Case Study: South Dakota Department of Education attracts 26,500+ site visitors with Epicosity

South Dakota Department of Education brings over 26,500 site visitors with Epicosity

The South Dakota Department of Education faced the challenge of recruiting new teachers from three distinct audiences: high school students, second-career teachers, and out-of-state educators. Their goal was to both drive interest in the education field and specifically encourage candidates to teach in South Dakota. To address this, they partnered with the vendor Epicosity for a comprehensive marketing campaign.

Epicosity developed a multi-faceted solution featuring three distinct creative messages: "Feels Like Home," "Make a Future Making Futures," and "Change of Place." This strategy was informed by insights and data, and included video testimonials, ad asset creation, and targeted media distribution. The campaign implemented by Epicosity was highly successful, driving over 26,500 new visitors to the recruitment site and generating more than 93,300 trackable events on the landing page during its initial flight.

South Dakota Department of Education