Case Study: Midco launches a bold broadcast and billboard brand campaign with Epicosity

Midco launches 30-second broadcast and billboard campaign with Epicosity

Midco, a technology leader in communications, sought a strategic partner to help share a major company milestone and keep its brand fresh for new audiences. They engaged the agency Epicosity to leverage its capabilities in media, strategy, video production, and brand to supercharge their existing positioning.

Epicosity collaborated with Midco's marketing team to evolve the "Let's go" tagline into a broader movement. The solution involved producing a series of high-end video commercials with elevated production value, a new voice, and custom music, introducing the new rally cry "Let's go beyond." The work resulted in a successful broadcast and billboard campaign that reinvigorated the brand, with the client praising Epicosity for its collaborative approach, creativity, and high-quality final product.

Midco