Case Study: Levo Credit Union achieves easier member lending and stronger qualified reach with Epicosity

Levo Credit Union reaches more qualified members with Epicosity while spending less

Levo Credit Union faced challenging post-pandemic marketing conditions where deposits were down and loans were difficult for members to obtain. The credit union partnered with the vendor Epicosity to address this challenge through a brand repositioning initiative.

Epicosity repositioned Levo's brand around the concept of being "the easy way" to get loans, creating a new brand identity, website, and media campaigns. This solution allowed Levo to spend less to reach more qualified customers. The work established a consistent and relatable brand voice, making Levo an obvious choice for financial lending needs.

Levo Credit Union