Case Study: Lane Community College achieves enrollment growth with Epicosity's digital recruitment campaign

Lane Community College boosts spring enrollment 10.2% with Epicosity

Lane Community College, a community college in Oregon, needed to overcome a lack of clear brand identity and change the perception that it was merely a stepping stone in order to boost student recruitment and enrollment. They partnered with the vendor Epicosity to develop a new aspirational brand message and launch a focused student recruitment campaign.

Epicosity implemented a strategy centered on a heavy investment in digital media tactics, including an "Always On" Google Search campaign and a suite of digital ad assets. As a result of these efforts by Epicosity, Lane experienced a 10.2% year-over-year enrollment increase and a 25% rise in new student enrollment. The campaign also drove over 46,000 users to the school's application page and generated 865 conversions.

Lane Community College