Case Study: Idaho State University drives 860K+ video views with Epicosity’s student ambassador UGC program

Idaho State University drives 860K+ video views and 40% organic Instagram growth with Epicosity

Idaho State University needed a sustainable and authentic content strategy to connect with prospective students. Epicosity identified an opportunity to leverage the university's student ambassador program to create a scalable content engine that balanced creative freedom with brand consistency.

Epicosity developed a user-generated content program where student ambassadors submitted raw footage, which Epicosity then professionally edited with brand integration. This solution generated over 860,000 video views and drove significant organic growth, including a 40% increase in Instagram reach. The program also delivered over 10,500 link clicks from prospective students.

Idaho State University