Case Study: Helluva Container boosts conversions with Epicosity’s all-digital Box. Bag. Believe. campaign

Helluva Container drives 10x CTR and $250K in 90 days with Epicosity

Helluva Container, a provider of boxes and bags, faced the challenge of increasing brand visibility and staying top-of-mind for B2B customers, a difficulty that was exacerbated when the COVID-19 pandemic shut down their primary sales channels like trade shows. Epicosity was engaged to develop a digital campaign to address this need.

Epicosity created the "Box. Bag. Believe." campaign, which included a series of targeted videos and a new brand spokesperson to substitute for lost in-person opportunities. The solution was an explosive success, achieving a video view rate 50% above Epicosity's standards and a click-through rate almost 10 times the industry average. This effort generated nearly $250,000 in conversions within just three months.

Helluva Container