Case Study: Armscor grows sales by 237% with Epicosity

Armscor - Customer Case Study

Epicosity helped Armscor, the Armscor-Rock Island Armory brand, tackle a crowded U.S. market where strong competition made it difficult to stand out. The challenge was to boost reach, awareness, and sales by repositioning Armscor and RIA as two distinct brands.

Epicosity delivered a multi-channel brand strategy featuring print, radio, online video, web content, organic and paid social media, PR, and targeted campaigns like “RIAdiculous” and Team Armscor. The results were strong: sales grew 59% in year one and reached 237% growth to date, organic traffic rose by 1.8 million users and 19.5 million page views, Facebook generated 208 million impressions and more than 160,000 likes, and YouTube views climbed to 461,825.

Armscor