Case Study: Klem's Tractor achieves 27,000+ loyalty customers with Epicor Eagle Loyalty Manager

Revamps loyalty program using Epicor solutions and gains more than 27,000 loyalty customers

Klem’s Tractor, a single 75,000 sq. ft. farm-and-home retailer in Spencer, Massachusetts founded in 1946, carries more than 300,000 SKUs and employs about 100 people. Facing an outdated loyalty program that wasn’t well tracked, Klem’s needed a way to better manage promotions, track customer purchases, and drive repeat business without burdensome manual processes.

Klem’s implemented the Epicor Eagle suite—including Eagle, Eagle Loyalty Manager, In‑Store Gift Card, and Epicor Compass—to automate tracking, reporting, couponing, and gift‑card processing. The changes delivered fast results: more than 27,000 loyalty members, over 2,000 gift cards sold annually with no processing fees (saving hundreds of dollars), 5–10 hours saved per week on promotions, improved promotion accuracy, targeted vendor promotions and coupons, and measurable increases in marketing effectiveness and revenue.

Klem's

Jessica Bettencourt

President