Case Study: Merkley Supply Ltd. boosts sales, market share, and margins with Epicor BisTrack

Merkley Supply Ltd. - Customer Case Study

Merkley Supply Ltd., the largest masonry materials supplier in Ottawa-Carleton, Ontario (supplying about 80% of local building and renovation projects), needed to maximize profitability while protecting its dominant market position by delivering exceptional customer service and better managing sales opportunities.

By implementing Epicor BisTrack, Merkley gained real-time dashboards, CRM and mobile tools that improved pricing, order tracking and inventory processes. Results included an estimated $400–500K incremental sales from a CRM campaign, margin improvements of 0.75–1 point (enough to pay back the system annually), a 40% average reduction in inventory labor (75% on one product), fewer delivery disputes and overtime, better planning, and increased market share and customer service.

Merkley Supply Ltd.

Gary Milks

IT Manager, Merkley Supply Ltd.