Case Study: Cornell's True Value Hardware increases customer traffic and cuts costs with Epicor iNet eBusiness Suite

Hardware retailer increases customer traffic and reduces cost with improved eCommerce site

Cornell’s True Value Hardware, a single-location hardware and home center in Eastchester, NY founded in 1909, needed a stronger web presence to compete with national chains and make it easy for customers to find the store and manage their accounts without phone calls.

By implementing the Epicor iNet eBusiness Suite—an SEO-optimized eStore plus a password-protected eBusiness center—Cornell’s increased online visibility and traffic, grew online sales, and drew customers from farther away. Self-service account access cut phone inquiries, eliminated 85% of mailed statements, reduced statement processing from 3–4 hours to minutes (saving about $150/month), and shortened days outstanding by 10 days (from 37 to 27); roughly 300 of 500 accounts now use iNet.

Cornell's True Value Hardware

John Fix III

President