Case Study: Kinnucan's Specialty Outfitters achieves multi-store expansion and boosted eCommerce and loyalty with Epicor Eagle solutions

Expands Business with Epicor Eagle Solutions

Kinnucan’s Specialty Outfitter, founded in 1987 in Auburn, Alabama, is a 13‑store outdoor and lifestyle retailer (300+ employees) serving customers across four states. As the company pursued growth, it faced two key challenges: launching a competitive eCommerce channel and maintaining the momentum of its established fee‑based loyalty program while improving inventory and operational visibility.

Kinnucan’s deployed the Epicor Eagle suite — including Epicor Eagle, iNet eBusiness Suite, Eagle Compass analytics, and Eagle Loyalty — to create an integrated retail and online platform, simplify reporting, optimize inventory and transfers, and retain full control of loyalty rules and data. The solution supported rapid expansion (from seven to thirteen stores), stronger reporting and inventory management, an eCommerce business that is growing (currently ~2% with a 6% target), maintained and increased loyalty participation, and delivered measurable ROI.

Kinnucan's Specialty Outfitters

Bobby Lake

President