Case Study: Dunn Lumber achieves 300% online sales growth and real-time inventory visibility with Epicor BisTrack

Dunn Lumber Boosts Online Visibility and Sales with Epicor BisTrack

Dunn Lumber, a family-owned building materials retailer in Washington serving both contractors and homeowners, needed to preserve its competitive edge by offering superior product availability and customer service across multiple locations. The company faced the challenge of improving online visibility, providing accurate real-time inventory to a mixed contractor/retail clientele, and tightening inventory control to avoid stockouts and lost sales.

Dunn upgraded to Epicor BisTrack and implemented the BisTrack Web Track portal, linking online catalogs to live inventory and customer account data. The change enabled real-time stock visibility, contractor access to exact pricing and account history, faster cycle counts (saving about 10 hours/week), fewer stockouts, more proactive, data-driven decisions—and drove a dramatic rise in online performance (online sales volume up roughly 300% with large increases in transactions and margins).

Dunn Lumber

Tyler Banken

IT Director