Case Study: Cole Hardware achieves consistent, profit-driven pricing with Epicor Eagle Pricing Planner

Cole Hardware - Customer Case Study

Cole Hardware, a San Francisco-based hardware retailer with four stores and a commercial supply facility, struggled with inconsistent pricing and a cumbersome, paper-heavy process for analyzing price performance. Although they’d used Epicor systems for decades, they lacked a way to quickly identify outliers or predict how price changes would affect sales and margins.

By implementing Epicor Eagle Pricing Planner, Cole used Category Analysis to re-cost vendor lines and pinpoint low gross‑profit items and Sales Velocity Analysis to run what‑if scenarios and measure post-change results. The tools made pricing consistent across categories, revealed that raising quart paint prices slightly reduced units but increased gross profit, and overall enabled faster, data-driven pricing decisions—leading Cole to recommend Pricing Planner to other retailers.

Cole Hardware

Robin Miller

Director of Operations, Cole Hardware