Case Study: Caterpillar achieves 8M impressions and drives marketing‑qualified leads with Epicor CPQ

Caterpillar - Customer Case Study

Caterpillar, a global leader in heavy equipment known for a broad, highly configurable product lineup, faced a marketing challenge when launching the Cat® D6 dozer — the first platform change in nearly 30 years. With complex options and a knowledgeable customer base, Caterpillar needed to educate and re-engage dozer buyers about the machine’s features and benefits.

Caterpillar and agency Simantel used the Epicor CPQ configurator to create the interactive "Cat Dream Dozer" game, letting users build real D6 configurations and add playful “Fantasy Add‑Ons” across mobile and desktop. The campaign boosted awareness and leads with 8 million media impressions, 75% new-visit traffic and 22% of click-throughs qualifying as marketing leads.

Caterpillar

Clare Koeppel

Marketing Consultant for Global Construction Infrastructure