Case Study: Unilever achieves higher marketing ROI with EPICA's predictive audience insights

Unilever - Customer Case Study

The consumer goods company Unilever faced a challenge in gaining a deep, granular understanding of its customer base, which was limiting the effectiveness of its marketing outreach efforts. To address this, they partnered with the vendor EPICA.

EPICA consolidated Unilever's audience profiles and behavioral data across multiple platforms. This historical data was then used to predict the optimal marketing approach for different customers and products. As a result, Unilever achieved a significant increase in marketing ROI by targeting its communications to the right audiences.

Unilever