Case Study: Samsung achieves 22% higher landing page traffic with EPICA predictive clusters

Samsung - Customer Case Study

The customer, Samsung, a leading consumer electronics company, sought to increase the click-through rates on its awareness communications to drive more traffic to its landing pages. The vendor, EPICA, provided a predictive solution to address this challenge.

EPICA implemented a solution that captured direct campaign traffic to identify users interested in specific content. The vendor then used this data to create predictive clusters, which were sent to Facebook to proactively target the interested audience. This strategy resulted in a 22% increase in landing page traffic compared to the period before using EPICA's predictive clusters.

Samsung