Case Study: GrupoGodo doubles digital advertising CTR with EPICA

GrupoGodo - Customer Case Study

EPICA worked with GrupoGodo, one of the largest consumer media and publishing groups in Europe. The customer's challenge was to determine if AI-driven predictions could improve the click-through-rate of their digital advertisement outreach over their standard methods.

The solution from EPICA involved integrating and analyzing audience data to predict optimal outreach methods, which were then activated using Google Ad Manager. As a result, EPICA successfully doubled the digital advertising click-through-rate, which consequently doubled the campaign's return on investment.

GrupoGodo