EP+Co
18 Case Studies
Case Study: Frigidaire proves its 750°F range with The Dough Mobile by EP+Co
A EP+Co Case Study
The Dough Mobile
The customer Frigidaire faced the challenge of convincing mass premium home cooks to believe its new 750°F range could bake a restaurant-quality pizza in just two minutes. The vendor EP+Co was tasked with moving the target audience from skepticism to belief in this product claim.
EP+Co's solution was to create The Dough Mobile, a custom-engineered mobile pizzeria built on a golf cart, to serve fresh pizza from the oven directly to people at major events. This hands-on experience was extended through social content, turning the demo into a shareable event. The vendor's campaign earned organic buzz, coverage in Ad Age, and an Audience Honor at the Shorty Awards, while driving a 22% lift in brand consideration.
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