Case Study: Turner achieves a premium next-gen TV viewing experience with EPAM Systems

Turner Entertainment Network Next-Gen Television Viewing Experience

The customer Turner faced the challenge of adapting to the modern entertainment landscape, where television networks must compete with a vast array of online content. To engage a new generation of viewers who expect to watch programming on-demand, Turner partnered with EPAM Systems and its EPAM Continuum team to define a new, premium multiplatform viewing experience for its TNT and TBS brands.

EPAM Systems developed the concept and core design assets for a new online viewing platform optimized for connected devices. The solution was designed to be effortless, individualized, and interactive. Following the launch, Turner's sites experienced significant growth, including triple-digit percentage increases in year-over-year viewership, a 145% rise in platform usage for the NBA All-Star game, and a 37% growth in total video starts.

Turner