Case Study: Vue International achieves a seamless, personalized cinema experience with EPAM Systems

Transforming the entertainment experience with Vue

Vue International needed to stand out in the crowded cinema market, where competitors offered similar products and marketing. EPAM Systems, through EPAM Continuum, helped Vue rethink the customer journey with a “Big Screen Concierge” approach, using digital services, content, and tools to create a more personal and seamless cinema experience across touchpoints.

EPAM Systems delivered immersive design, targeted CRM, and standout social/content campaigns that worked across multiple channels and adapted to fast-moving film releases. The partnership drove stronger brand awareness, social reach, and engagement, including a 220% increase in sales from social channels, over 75% share of engagement versus competitors, and a reported 59% improvement over five years.

Vue International

Dominic Rowell

Group Executive Director – Commercial