Case Study: Bacardi achieves faster, lower-cost digital marketing delivery with EPAM DevOps automation

Transforming Bacardi’s Digital Marketing Platform with DevOps Automation

Bacardi, the world's largest privately held spirits company, faced challenges managing its vast digital portfolio of over 150 websites. Manual deployment processes were causing errors, high overhead, and bottlenecks, preventing the company from efficiently expanding its digital footprint. They partnered with vendor EPAM Systems to revolutionize their Digital Marketing Platform hosted on AWS, aiming to improve availability, performance, and reduce costs.

EPAM implemented an end-to-end DevOps automation platform, including a fully automated CI/CD pipeline and infrastructure as code. The solution migrated all sites to a standardized AWS environment, implemented blue-green deployments for zero downtime, and utilized Amazon CloudFront to dramatically improve performance. The results for Bacardi were significant: a 16x increase in deployment capacity, a 42% reduction in infrastructure costs, and website performance that became 35 times faster, all while freeing up team time for innovation.

Bacardi

Sheryl Richardson

Digital Marketing Operations Manager