Case Study: a leading provider of TV, DVR, and VOD services achieves 3.5 million euros in increased revenue with EPAM Systems

Streamlining a Telecom Provider’s Door-To-Door Sales Strategy with an Intelligent App

EPAM Systems worked with a leading provider of TV, DVR, and VOD services in Germany. The client, following an acquisition, faced the challenge of integrating disparate data systems to upgrade its legacy door-to-door sales application. The old system lacked geo-location routing and a lead scoring mechanism, and the client needed a new solution that could combine data from both the parent and acquired companies to effectively sell a broader mix of cable and internet services.

EPAM developed an intelligent D2D sales app that integrated numerous backend systems, including CRM and billing, to create a powerful sales navigator. The solution provided targeted routing, real-time customer insights, a lead scoring mechanism, and performance analysis tools. This empowered the sales team with optimal daily routes and quality leads. As a result, EPAM's solution helped the client increase revenue by 3.5 million Euros within just six months and equipped 1,000 agents with efficient data to cross-sell services.