Case Study: Southern Phone achieves higher conversions and better customer experience with EPAM and Sitecore Commerce

Shifting Southern Phone’s Business from Direct Sales to eCommerce Powered by Sitecore

Southern Phone, a leading Australian telecom company, was facing significant challenges after launching its first eCommerce site, including slow load times, poor mobile experience and a lack of digital marketing capabilities, all of which were impacting sales and SEO performance. They partnered with EPAM to find a robust eCommerce and personalization platform to address these issues and shift their business model from direct sales.

EPAM implemented a cloud-hosted Sitecore solution, including Sitecore Commerce and the Experience Platform on Microsoft Azure. This new system provided a faster, fully responsive website with improved SEO, integrated customer service tools and advanced personalization features. The solution delivered by EPAM resulted in a 35% improvement in conversion rates, page load times decreased by up to 80%, and a significant increase in user satisfaction and organic search rankings for Southern Phone.

Southern Phone

Jay Sanderson

Digital Experience Manager