Case Study: New Era Cap Company drives D2C sales with EPAM’s SAP Hybris eCommerce platform

Replatforming Neweracap.Com with Sap Hybris to Drive D2c Sales in Just Five Months

New Era Cap Company, a major headwear brand, sought to transition into a direct-to-consumer (D2C) sales model while undergoing a broader rebranding effort. Their challenge was to build a new, fully responsive ecommerce site from the ground up to drive D2C sales and take control of their online brand experience. They partnered with vendor EPAM Systems to bring this vision to life using the SAP Hybris platform.

EPAM implemented a new D2C eCommerce site for New Era powered by SAP Hybris Commerce Cloud. Using a pragmatic agile approach, the vendor delivered a fully-featured MVP with numerous integrations in just five months, enabling a successful launch with zero downtime. The solution provided a modern omnichannel experience that supported the expansion of New Era's business model and served as the foundational step for their transformation into a lifestyle brand.

New Era Cap Company

Christopher Koch

CEO