Case Study: National Geographic Society redefines the museum experience with EPAM Systems

National Geographic Society launches AR museum experience in 20 weeks with EPAM Systems

The National Geographic Society, a renowned global nonprofit, sought to create a compelling digital experience for its new Museum of Exploration to engage visitors and drive ticket sales. They partnered with EPAM Systems to serve as their digital transformation partner, requiring a holistic approach to blend physical and digital touchpoints that would extend the museum experience beyond its walls.

EPAM Systems developed a unified digital platform including a new website, an interactive map for wayfinding, and a groundbreaking augmented reality installation for the museum courtyard. This multi-faceted solution successfully redefined the visitor experience by sparking curiosity, empowering exploration, and inspiring change. The partnership with EPAM allowed the National Geographic Society to seamlessly blend mission-driven storytelling with technology, setting a new benchmark for how cultural institutions connect with audiences both onsite and online.

National Geographic Society