Case Study: GE Healthcare Life Sciences boosts revenue and engagement with EPAM’s integrated commerce and content platform

Integrating Commerce & Content to Improve CX and Increase Revenue for GE Healthcare Life Sciences

GE Healthcare Life Sciences, a business unit of GE Healthcare, faced challenges with its siloed legacy systems, which created a disconnected experience for web visitors. Their separate eCommerce and content sites made it difficult to manage and offered a poor customer experience. They partnered with EPAM to develop a unified digital platform to address these issues and improve engagement.

EPAM implemented a solution using Sitecore, SAP Customer Experience, and Digizuite to combine commerce and content into a single, responsive website. This provided a unified customer view, personalization, and seamless integration with systems like Salesforce and Marketo. The results for GE Healthcare Life Sciences were significant, including a 50% increase in online transaction revenue and a 30% increase in requests for quotes.

GE Healthcare Life Sciences

Chris Batten

Digital Customer Experience Leader