Case Study: China Auto Rental achieves ride-hailing market breakthrough with EPAM Systems

EPAM Continuum helped UCAR establish itself as a trail-blazing service provider within the ride-hailing industry

EPAM Continuum partnered with China Auto Rental (CAR) for its startup, UCAR, a ride-hailing service. The challenge was to establish UCAR in a market dominated by giants like Didi. Despite offering steep discounts, UCAR struggled with a limited fleet that could not meet the resulting demand, harming its ability to attract and retain loyal, higher-value customers.

EPAM Continuum developed a solution that included on-board diagnostic devices for personalized routes and a sophisticated "cloud driver" model to optimize trip planning and increase driver efficiency. They also created a new app with a unique design. As a result, UCAR became the world's first listed internet hailing service, achieving a valuation of over $5 billion USD on China's NEEQ.

China Auto Rental

Yaxiao Liu

Former Chief Information Officer