Case Study: Edmunds innovates with EPAM Systems Big Data hackathon solutions

Edmunds - Customer Case Study

Edmunds, a leading car shopping platform, partnered with vendor EPAM Systems to address the challenge of innovating with their extensive big data to improve the car-buying experience and drive revenue for manufacturers and dealers. The specific challenge was to create new data-driven products by leveraging their proprietary technology and infrastructure, including real-time streaming and historical data with predictive models.

EPAM Systems organized and executed a hackathon event focused on big data innovation. The solution involved multiple teams developing minimum viable products, resulting in applications like a real-time price graphing tool to drive user action, a dealer benchmarking tool for upselling, and an enhanced customer account portal for automated trade-in offers. The event generated significant value for the customer, with the COO stating the innovations would be "front and center" in their future product roadmap, effectively condensing weeks of product development into a single, high-impact event.

Edmunds

Phillip Potloff

Chief Digital Officer