Case Study: Cherry Blossom advances connected, sustainable home concepts with EPAM Systems

Cherry Blossom - Customer Case Study

EPAM Continuum partnered with Cherry Blossom, one of the world's largest home builders, to address the challenge of innovating the single-family home. The customer faced significant barriers including high R&D costs, zoning restrictions, and the inherent difficulty for homeowners to visualize and understand the impact of their design and equipment choices before construction, which often led to stress and dissatisfaction.

The solution implemented by EPAM was the creation of a flexible pop-up retail lab called the Future of Home. This space was used to test 15 separate home concepts using proximity sensors, camera vision, and virtual reality. EPAM's approach allowed the Cherry Blossom team to identify and prioritize which features and messaging to advance. The highly collaborative 15-month project, which embedded the client's team within the EPAM studio, resulted in a constant alignment with business needs and enabled the client to move more quickly and take bigger risks.