Case Study: Gabriela Hearst achieves garment transparency and sustainability with EON Digital IDs

Gabriela Hearst - Customer Case Study

Gabriela Hearst, a world leading brand in sustainable luxury fashion, faced the challenge that traditional clothing labels could not adequately communicate its rich narrative of ethical and sustainable practices to customers demanding transparency. The brand partnered with vendor EON to implement Digital IDs powered by a QR code solution to bridge this gap.

EON's solution provided a digital identity for each garment via a stitched-in QR code. This created a new, ongoing connection with customers by allowing them to access information about a product's provenance, materials, and unique story. For Gabriela Hearst, this brought intelligence and transparency to the entire garment journey, stewarding the longevity of each piece and reinforcing its commitment to sustainability.

Gabriela Hearst

Gabriela Hearst

Founder + Creative Director