Case Study: Wolverine Worldwide streamlines multi-brand photography with Envoy B2B Studios

Wolverine Worldwide streamlines product photography with Envoy B2B for 9,000+ SKUs

Wolverine Worldwide, a multi-brand corporation with a large portfolio including Saucony and Merrell, faced the challenge of coordinating product photography across its various brands, which led to conflicting timelines, inconsistent styles, and complex logistics. To overcome this, they partnered with the vendor Envoy B2B to utilize its centralized photography studio services.

Envoy B2B implemented a solution by serving as a single, centralized studio for all of Wolverine's brands, providing a streamlined point of contact for communication and billing. This approach delivered greater consistency, speed, and quality in the imagery while also generating significant cost savings. The measurable impact was substantial, with Envoy B2B photographing over 9,000 SKUs for the company in the last year alone, including 3D captures for virtual showrooms.

Wolverine Worldwide