Case Study: Wolverine Worldwide builds augmented reality showrooms with Envoy B2B

Wolverine Worldwide launches augmented reality showrooms in 5 months with Envoy B2B

Wolverine Worldwide, a global footwear and apparel company, faced a significant challenge when the COVID-19 pandemic shutdown canceled trade shows and in-person meetings, halting their traditional sell-in process. They needed a new, innovative way for their sales reps to present products and support retailers remotely. To address this, they partnered with vendor Envoy B2B and its partners to build augmented reality showrooms.

Envoy B2B, alongside Checkmate and SeekXR, implemented a solution that created virtual, shoppable AR showrooms for Wolverine's brands. This allowed reps and retailers to interact in a mirrored digital environment, view products in 360 degrees, and build assortments that linked directly to Envoy B2B for streamlined ordering. The result was the successful launch of showrooms for two major brands in just five months, enabling a more human digital experience, maintaining successful sell-in seasons, and positioning the company for a future where digital and AR interactions are expected.

Wolverine Worldwide