Case Study: Wolverine Worldwide launches a digital global brand conference with Envoy B2B

Wolverine Worldwide launches 12-brand digital conference with Envoy B2B

Wolverine Worldwide, a global company with 12 footwear and apparel brands, faced a critical challenge when the COVID-19 pandemic forced the cancellation of its traditional in-person Global Brand Conference. With a global audience of buyers and sales reps ready to view and order products, the company needed to quickly adopt a digital go-to-market strategy. They turned to their existing vendor, Envoy B2B, and its modernized B2B eCommerce platform to make this urgent transition.

Envoy B2B provided the digital solution, enabling Wolverine Worldwide to move its entire multi-day conference online. The company heavily utilized Envoy B2B's showroom functionality to host keynotes and pre-recorded sessions, and its assortment tools for virtual line planning meetings. This effort involved over 100 team members and was a global success, allowing the company to shift from survival to thrive mode. As a result, Wolverine Worldwide successfully launched its first digital brand conference and was prepared to host a second improved virtual event, solidifying a new digital approach for its go-to-market strategy.

Wolverine Worldwide