Case Study: Sunski achieves more flexible wholesale forecasting with Envoy B2B

Sunki sharpens wholesale forecasting with Envoy B2B and quarterly re-forecasting

Sunski, an outdoor sunglasses brand, faced the common wholesale challenge of needing retailer commitments for production while buyers demanded more flexibility, lighter prebooks, and reduced risk. To address this, they partnered with Envoy B2B to improve their forecasting and create a more responsive, trust-based wholesale model.

By implementing Envoy B2B's solutions, Sunski established a better feedback loop using sales data and sell-through information. This allowed them to move away from rigid predictions and instead provide confident buy guidance to retailers, improve communication with their 3PLs for faster fulfillment, and make smarter inventory decisions. The result was a more flexible partnership for their retailers and a significant competitive advantage for Sunski.

Sunski