Case Study: Matador accelerates midseason product launches with Envoy B2B

Matador accelerates midseason product launches and accepts prebookings with Envoy B2B

Matador, an adventure travel gear brand, faced a significant challenge in its go-to-market strategy. Their design team developed innovative products at a rapid pace, but their distribution infrastructure lacked the agility for timely midseason launches. This caused sales reps to be bogged down manually managing available-to-sell inventory and digital assets through email, slowing down the process and preventing them from focusing on growth. Director of Operations Nellie Stephenson needed a solution to handle back-end inventory and asset management to match their "go, go, go" ethos, which led them to partner with vendor Envoy B2B.

Envoy B2B implemented its platform to centralize asset management and automate the order process. This allowed retailers to self-serve by accessing real-time available-to-sell inventory and downloading needed assets on demand, eliminating lengthy email exchanges. The solution saved the Matador sales team valuable time, which was redirected to better servicing retailers. The partnership with Envoy B2B provided the flexibility and infrastructure to successfully enact a midseason product release strategy, which was immediately leveraged to accept a number of prebookings for an upcoming product launch.

Matador