Case Study: LifeStraw modernizes wholesale and reduces friction with Envoy B2B

LifeStraw reduces wholesale friction and modernizes B2B with Envoy B2B

Lifestraw, a company providing mission-driven water filtration solutions, faced a highly manual and friction-filled wholesale process. Their outdated system, which relied on paper forms and spreadsheets, created operational burdens for their team and a difficult ordering experience for their retailers. To modernize B2B sales without losing their human touch, they partnered with the vendor Envoy B2B.

Envoy B2B implemented an intuitive e-commerce platform integrated with Lifestraw's NetSuite ERP. The solution provided retailers with real-time inventory, product assets, and a streamlined ordering process. For Lifestraw, the results included consolidated customer data and automated operations, which freed the team to focus on strategic growth and higher-level retailer support instead of administrative tasks.

Lifestraw