Case Study: HABA USA builds a one-stop-shop wholesale channel with Envoy B2B

HABA USA modernizes wholesale with Envoy B2B after 80 years of family-run toy making

HABA USA, a premium family-owned manufacturer of children's toys and games, faced the challenge of modernizing its wholesale channel. The need for a more efficient approach was accelerated by COVID-19, requiring the company to better support its retailers and sales representatives. To address this, HABA USA partnered with vendor Envoy B2B to implement a modern B2B platform.

Envoy B2B provided a solution that enabled HABA USA to build digital catalogs, create interactive showrooms, and standardize its ordering process. The platform served as a one-stop-shop for ordering and marketing materials, making business more efficient and profitable for both retailers and reps. Through this partnership with Envoy B2B, HABA USA was able to grow its wholesale business by capitalizing on modern tools to create strong retailer partnerships.

HABA USA