Case Study: Converse achieves faster B2B sales and higher-quality product imagery with Envoy B2B Studios

Converse gets same-day and next-day product photography with Envoy B2B

Converse, a major footwear brand, faced significant challenges in its B2B sales process by relying on CAD files for product imagery. These files were inefficient, failed to drive sales, and did not meet the needs of their retailers who required high-quality visuals to confidently purchase products. To overcome these deficiencies, Converse partnered with Envoy B2B Studios for a new product photography solution.

Envoy B2B Studios implemented a rapid workflow, photographing products shipped directly from the factory and delivering high-quality images within 24-48 hours. The solution included directly uploading images to Converse's B2B platform and creating box end labels. As a result, Converse achieved a same-day/next-day turnaround on premium photos, reduced costs, eliminated internal pressure, and enabled their sales teams to sell the season faster with a better return on investment.

Converse