Case Study: OCAD University achieves email visibility and CASL-compliant communications with Envoke

OCAD University modernizes student email with Envoke across 19 sub-accounts and 45,000+ sends

OCAD University, Canada's largest art and design university, faced significant challenges with its legacy student email system. The platform provided no performance visibility, had unreliable delivery, and lacked design capabilities, forcing staff to use hard-coded HTML. This system failed to reflect the university's creative identity and posed data privacy and CASL compliance risks, prompting a search for a new solution from vendor Envoke.

The university implemented Envoke's email marketing platform to modernize its communications. The solution provided full performance analytics, professional design tools, and secure Canadian data residency. As a result, OCAD U gained full insight into over 45,000 emails sent, consolidated 19 department sub-accounts onto a single compliant platform, and now sends branded, visually engaging communications that match its creative identity.

OCAD University