Case Study: Mohawk Students' Association achieves more timely, targeted student communications with Envoke

Mohawk Students’ Association - Customer Case Study

The Mohawk Students' Association (MSA), a student-run non-profit supporting Mohawk College attendees, faced significant challenges in communicating directly with its members. Reliant on the college's email system, the MSA experienced delays, lacked message control, and struggled with branding confusion. They sought an autonomous, compliant solution to send timely and targeted communications, leading them to the vendor Envoke.

By implementing Envoke's email broadcast solution, the MSA gained independence and control over its communications. The platform's ease of use, segmentation features, and robust reporting allowed them to send tailored messages to different student groups. The results were immediate and positive; the team found Envoke's interface intuitive and used its reporting to optimize send times, leading to increased student engagement with their emails. The MSA executive director stated they are "100% better off" with Envoke.

Mohawk Students' Association

Marc Iturriaga

Executive Director