Case Study: Clove achieves a 22.7% lift in conversion with Envive

Clove lifts checkout conversion 22.7% with Envive

Clove, a company providing footwear for healthcare professionals, faced the challenge of online shoppers hesitating to purchase shoes due to a lack of personalized fit guidance. For an audience that relies on comfort and durability during long shifts, generic product pages and reviews could not answer critical sizing questions, leading to cart abandonment. Partnering with Envive, Clove sought to replicate the confidence of an in-store try-on experience online.

Envive implemented a solution that learned the nuances of Clove's entire catalog to deliver precise, brand-aware fit and performance guidance. This provided shoppers with instant clarity, creating a smoother path to purchase. The results were a significant 22.7% lift in checkout conversion rate for shoppers exposed to Envive, demonstrating a clear and measurable revenue impact for Clove.

Clove