Case Study: Laurysen Kitchens achieves a seamless online research experience with EnvisionUP

Laurysen Kitchens Ltd. launches a new website in 30 minutes with EnvisionUP

Laurysen Kitchens, a family-owned manufacturer of award-winning cabinetry, faced a challenge as customer buying behaviors shifted post-pandemic. Prospects were now conducting more online research at the beginning of their journey, but Laurysen's website lacked the content and structure to serve them, causing confusion and frustration. The vendor EnvisionUP was engaged for web design and SEO services to address this.

EnvisionUP implemented a solution focused on creating a seamless user experience. They redesigned the website with clear navigation, organized image galleries, and a searchable product section filtered and renamed for customers. The results included a functional online research hub that allows prospects to browse easily and connect with designers, transforming the buying experience. EnvisionUP successfully created a site that caters to all users.

Laurysen Kitchens Ltd.