Case Study: Visit KC achieves stronger partner referrals and engagement with Envisionit

Visit KC boosts partner referrals 47% with Envisionit

The customer, Visit KC, the destination marketing organization for Kansas City, Missouri, faced the challenge of modernizing its digital presence to capitalize on its selection as a 2026 FIFA World Cup host city. They needed a new website to better showcase the city's culture for multiple audiences and drive meaningful actions like partner referrals and bookings. They approached the vendor, Envisionit, for a comprehensive solution involving strategy, creative, and technology services.

Envisionit delivered a user-centered, mobile-first website featuring immersive photography, authentic storytelling, and interactive exploration tools like dynamic directories and itinerary builders. The solution included a flexible CMS for easy content updates and campaign-ready microsites. The results were significant, with Envisionit reporting a 47% increase in partner referrals within the first month of launch, alongside increases in pages per session and overall page views, demonstrating stronger visitor engagement and partner value.

Visit KC