Case Study: Red Gold Tomatoes reaches millennials with Envisionit’s spicy digital campaign

Red Gold Tomatoes boosts website visits 600% with Envisionit

Red Gold Tomatoes partnered with Envisionit to launch Sriracha Tomatoes, a new product created with Huy Fong. Their challenge was to connect this spicy new line of canned tomatoes, salsa, and ketchup with a new audience of millennials and separate it from their traditional family-friendly brand identity.

Envisionit implemented a bold media strategy that separated the new product from the core brand. They partnered with non-food influencers like comedians and lifestyle bloggers and created attention-grabbing branded meme GIFs and Tasty-style recipe videos. This solution significantly exceeded previous benchmarks, resulting in a 600% increase in website visits and successfully reaching the target millennial audience. The campaign's success led to Envisionit becoming the retail agency of record for Red Gold Tomatoes.

Red Gold Tomatoes