Case Study: Pure Barre achieves lower CPA and higher conversions with Envisionit

Pure Barre boosts conversions 35% with Envisionit

Pure Barre, a category-leading studio fitness brand with over 500 locations, faced the challenge of overhauling its digital marketing infrastructure after an acquisition. They needed a new strategy to maintain strong local performance while scaling nationally in a competitive fitness market, all while managing franchise-level nuances. They turned to Envisionit for help with their paid media, SEO, and data and analytics.

Envisionit crafted a multi-phase digital strategy, starting with foundational SEO during the development of Pure Barre's new website. They implemented targeted paid search and social campaigns to drive efficient leads. When the pandemic hit, Envisionit pivoted quickly to promote new offerings like gift cards and live streaming. This agile approach led to a 35% month-over-month increase in conversions despite a 60% budget cut, while also achieving a cost-per-acquisition 35% below target. Envisionit provided the solutions Pure Barre needed to thrive.

Pure Barre