Case Study: PayPal Braintree accelerates fintech growth with Envisionit

PayPal Braintree boosts MQLs 14x with Envisionit

PayPal Braintree, a payment processor, faced the challenge of scaling developer buy-in to capture enterprise market share amidst fierce competition. To build traction and secure its place in the e-commerce revolution, it partnered with the vendor Envisionit for strategic marketing services.

Envisionit implemented a highly authentic, "B2D2B" marketing approach focused on empowering the developer community and influencing financial decision-makers. This strategy, which included global paid media and an automated email nurturing program, led to an $875 million acquisition by PayPal. The vendor Envisionit also helped achieve a 14x increase in monthly marketing qualified leads and a 1,685% improvement in average cost per acquisition.

PayPal Braintree