Case Study: Pangea Money Transfer boosts new transacting users with Envisionit

Pangea Money Transfer increases file transfer volume 582% with Envisionit

Pangea Money Transfer, a fintech company enabling U.S. residents to send money abroad, faced a significant marketing challenge. Their strategy relied on high-cost traditional media channels focused on app downloads, which made realizing a return on investment difficult. They partnered with the vendor Envisionit to evolve this approach and better connect their efforts to revenue.

Envisionit rearchitected Pangea's marketing from the ground up with a "digital first" philosophy. The solution involved shifting key performance indicators from app installs to new transacting users and implementing a multi-channel demand generation strategy across programmatic display, video, paid social, and app stores. As a result, Envisionit helped Pangea tie 100% of its marketing budget directly to new transacting users, which increased threefold, while also achieving a 582% increase in file transfer volume.

Pangea Money Transfer