Case Study: Network Merchants, LLC drives ARR growth and lead quality with Envisionit

Network Merchants, LLC boosts organic sessions 130% with Envisionit

Network Merchants, LLC (NMI), a payment solutions provider, sought to nearly quadruple its annual recurring revenue by expanding its focus to target independent software vendors (ISVs). They needed a memorable marketing campaign informed by the specific pain points of ISVs to differentiate themselves in the competitive fintech space and tasked Envisionit with this challenge.

Envisionit developed the "Be Solid" campaign, a comprehensive strategy incorporating targeted creative, SEO, SEM, and advanced analytics. This approach led to significant growth for NMI, including a 130% increase in organic sessions, a 53% increase in marketing qualified leads, and a 60% decrease in cost per lead. Overall conversions increased by 900%, demonstrating the successful impact of Envisionit's work.

Network Merchants, LLC