Case Study: Heartland boosts B2B payments leads with Envisionit

Heartland boosts MQLs 330% with Envisionit

The customer, Heartland, a long-established leader in the B2B payments space, faced the challenge of scaling its demand generation efforts for its suite of point-of-sale solutions in a highly competitive market. Their goal was to demonstrate the value of marketing to secure increased investment and find a partner, Envisionit, that could help them cohesively market their products to small and medium businesses in the retail and restaurant sectors.

Envisionit implemented a focused 90-day pilot campaign that merged Heartland's standalone products into a unified suite, developing and testing key messaging through an integrated media strategy. The solution utilized extensive keyword optimization, behavioral targeting, and custom audience deployment across paid search and social channels. The results significantly outperformed projections, achieving a 330% increase above MQL targets and a 185% lower Facebook CPL than estimated. This success led to an expanded partnership with Envisionit managing media, creative, and SEO, which within 30 days further decreased spend by 23% while increasing paid search leads by 14%.

Heartland