Case Study: FLEx boosts website traffic and generates qualified leads with Envisionit

FLEx boosts website traffic 103% with Envisionit

FLEx (now Azumo), a company that created a revolutionary ultrathin front light for displays, faced the challenge of building awareness for its new technology. The concept of a front light was so foreign to engineers and designers that they did not know it existed. FLEx partnered with the vendor Envisionit to run a lead generation campaign that would introduce this new tech and bring in qualified leads.

Envisionit implemented an account-based marketing strategy, creating a targeted microsite and content that educated the market on the inefficiencies of traditional backlights and presented FLEx as a superior alternative. The solution focused on reaching specific audiences with technical proof points rather than flashy marketing. This approach by Envisionit drove a 103% increase in website traffic and a 129% increase in unique visitors, capturing over 400 qualified leads in the first three months.

FLEx